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GWcycles 2026_white@4x-1 Cycling for the Seas 1,000,000 kilometers. 10,000 kg of plastic waste.

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GWcycles Logo Cycling for
the Seas

1,000,000 kilometers.
10,000 kg of plastic waste.

The GWcycles community is once again riding for a good cause this year. In partnership with CleanHub, our goal is to remove 10,000 kilograms of plastic waste from coastal regions and help protect our oceans. For every kilometer ridden, 10 grams of plastic will be collected and properly disposed of — roughly the equivalent of half a PET bottle. 

 
  • We cycle together for clean oceans
  • Our partner CleanHub is collecting 10,000 kg of plastic waste
  • Earn sustainable rewards along the way
  • It’s never too late — join the GWcycles community

GWcycles 2026

"Cycling for the Seas" is our motto as we kick off the fifth season of Gebrüder Weiss’s international cycling challenge. Our mission is to ride together for better health and to make a positive impact, kilometer by kilometer. 

For every kilometer you ride, our partner CleanHub will collect 10 grams of plastic from heavily polluted rivers and coastal areas. That means we’re aiming to ride a total of 1 million kilometers to reach our goal of removing 10,000 kilograms of plastic waste. 

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Sustainable Rewards

As we work toward our shared goal of 1 million kilometers, you can look forward to a variety of exciting challenges and rewards to keep you motivated along the way.

Even better, all of our prizes are made from 100% recycled PET or bioPET derived from sugarcane, so you can reward yourself for your efforts guilt-free.

Download the App & Start Cycling

Anyone can join the GWcycles community, including employees, customers, friends, and family.

  • Download the Radbonus II app from the App Store 

  • Enter the access code gwmoves

  • Track your rides

  • Complete challenges and earn rewards

Icon White Google Play Icon White App Store

Find the terms and conditions here.

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Andreas Fleischer, Kennelbach-1

Andreas Fleischer, Gebrüder Weiss Kennelbach (Austria)

Dušan Halaj, Senec-1
Dušan Halaj, Gebrüder Weiss Senec (Slovakia)
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Hana Pokorná from the Czech Republic won a gravel bike in last year's raffle.
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Alena Cloud in front of the Capitol in Washington.
Klaus Schreiber, unterwegs am Nordkap-1
Klaus Schreiber (GW Altenrhein), cycling at the North Cape.
Clemens Vechiatto-1
Clemens Vechiatto from Techtraxx in Vienna
Malaysien Daniel CHEAH Reuben SEVATHIAR-1
Daniel Cheah & Reuben Sevathiar (GW Malaysia) at the Powerman Duathlon
Poreč Kroatien-1

GWCyclists in Poreč, Croatia

Udo Postl Pöchlarn-1
Udo Postl, Gebrüder Weiss Pöchlarn (Austria)
Team Slowakei-1

Gebrüder Weiss colleagues in Slowakia

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Robin Zlatić and Goran Mavrin, GW Zagreb

A joint effort for our oceans

Year after year, the GWcycles community continues to grow, demonstrating a shared commitment to sustainable mobility and health. In 2025, 786 cyclists from around the world joined forces to reach the impressive milestone of 1 million kilometers. 

Kristian Buljan (krishatbockaufrad) from Germany led the individual rankings as a true Ocean Hero. His remarkable 19,022 kilometers are equivalent to nearly 10,000 standard PET bottles. Will his record be broken this year? 

"When you cycle, you make a difference for yourself and the environment. That's what our GWcycles campaign is all about. The campaign demonstrates the power of collective effort. We are proud of our growing bike community, which is committed to protecting the environment across borders."

Frank Haas

Head of Corporate Brand Strategy and Communications

Our project partner CleanHub

CleanHub was founded in 2020 and is a Berlin-based company providing a scalable solution to plastic pollution. The organization connects coastal communities to proper waste collection systems where none previously existed, creating safe and dignified jobs for local workers.

Businesses can support this mission by funding the collection of waste that would otherwise go uncollected. CleanHub’s AI-powered technology tracks the entire process — from collection to final disposal — ensuring full transparency. The company is certified by TÜV SÜD in accordance with ISO standards. You can find more information about Cleanhub here.

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#gwcycles

Post your favorite cycling moments as we work toward our shared goal.

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